Healthtech
The Rise of Consumer Complaints, Litigation and Enforcement Actions to Curb Greenwashing
The investor-led boom in green products and services presents opportunities for growth. However, whether claims of green, climate-friendly, sustainability or support for biodiversity are borne out in practice is increasingly questioned. Regulators are turning their attention to investigating and regulating firms which may be ‘greenwashing’ – a term which generally refers to unsubstantiated, misleading or incomplete assertions, statements or claims regarding a company’s environmental performance, processes or products. Meanwhile, legislators are introducing laws to curb greenwashing and incorporate climate-focused requirements on corporates to promote environmental sustainability.