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Clifford Chance

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The Advertising Brief

Each quarter we will bring you concise summaries of the most interesting cases from the UK's Advertising Standards Authority (ASA) with our key takeaways for all brand owners to be aware of. Covering all sectors from food, to fashion, tech to telecoms, energy to pharmaceuticals, we're closely following the latest trends and changing regulatory landscape in relation to advertising and marketing. Whether you want to know more about how social media adverts should be disclosed or what regulations apply when marketing new products, we've got you covered. 

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Hot Topic - Social Media Influencers

Media & entertainment

Influencer Marketing: Advertising And Marketing On Social Media In The UK

How brands can suffer reputational damage

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Media & entertainment

The ASA introduces new measures for non-compliant influencers

Repeat offenders who do not properly disclose their adverts will now be named and shamed online

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Intellectual Property

Influencer marketing – key considerations for brand owners

The right influencers, the right audience, the right content and managing risk

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Media & entertainment

Using "Influencers" in marketing

The United Kingdom and German perspective

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Media & entertainment

Digital Services Act: considerations for influencer marketing

Will algorithmic transparency give brand owners greater comfort? We take a look

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Media & entertainment

ASA makes clear that #ad tag has to be viewable in social media feeds

ASA Ruling on Primark Stores Ltd

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Analysis

esports-competition

Play by Play - The Rise of eSports

This article provides an introduction to the world of esports, the key stakeholders involved and some of the challenges facing an industry that was expected to reach a global audience exceeding 440 million viewers in 2020 and is forecast to generate between c. US$1.8 billion and US$3 billion in revenue by 2022. 

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Play by Play – Monetising esports

This article addresses the monetisation of esports and how intellectual property (IP) rights (and the enforcement of such rights) will be of seminal importance for the key stakeholders

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Upcoming Tech Events

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Webinar: Insights on Financial Regulation: European crypto regulation – MiCA

Clifford Chance is holding a series of Insights on Financial Regulation calls in relation to the recently agreed EU Markets in Crypto-assets Regulation (MiCA). Throughout the series, our panels will bring together experts from across our European network who will outline the new requirements under MiCA. Join us for: MiCA - an overview (24th November ) MiCA for custodians (1st December) MiCA for stablecoin issuers (15th December) and  MiCA for exchanges, brokers and other venues  (5th January 2023)

 

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