The real estate sector stands at a crossroads. Whilst it can be seen as a stable and financially rewarding career, the industry now faces a growing challenge: how to attract and retain the next generation of talent in an era when work expectations, roles, and technology are shifting. Embracing technology is essential for real estate firms to modernise their image, foster innovation and remain competitive in recruiting digital fluent young professionals. Today’s emerging workforce is often driven by purpose, flexibility, and innovation. Real estate must compete for this talent with sectors often perceived as more dynamic, technology enabled and forward-looking.

This latest paper explores the cultural, technological, and generational challenges and opportunities facing real estate and how to help position the industry as a career of choice for the talent it needs to thrive. The paper highlights how digital transformation such as AI and data analytics is reshaping the real estate sector, both in terms of skills required and the industry's ability to attract next-generation talent.

As a member of REvolve, the Digital Real Estate Innovation Council, we have contributed to this report to provide perspective on some of the most pressing challenges that real estate faces from digital transformation.

For more information, contact our Head of UK Proptech, Matt Taylor or Early Talent Acquisition Manager of UK, Toby Horner.