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Predictions 2022

2022 Predictions on the Metaverse from Lorraine Chimbga

Lorraine makes her predictions including reference to the new types of data that are likely to emerge; how our understanding of what value and ownership might change; and the possibility governments may take the metaverse more seriously this year and start to align globally to consider the regulatory challenges it presents.

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Analysis

Play by Play - The Rise of eSports

This article provides an introduction to the world of esports, the key stakeholders involved and some of the challenges facing an industry that was expected to reach a global audience exceeding 440 million viewers in 2020 and is forecast to generate between c. US$1.8 billion and US$3 billion in revenue by 2022. 

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Play by Play – Monetising esports

This article addresses the monetisation of esports and how intellectual property (IP) rights (and the enforcement of such rights) will be of seminal importance for the key stakeholders

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Hot Topic - Social Media Influencers

Media & entertainment

Influencer Marketing: Advertising And Marketing On Social Media In The UK

How brands can suffer reputational damage

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Media & entertainment

The ASA introduces new measures for non-compliant influencers

Repeat offenders who do not properly disclose their adverts will now be named and shamed online

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Intellectual Property

Influencer marketing – key considerations for brand owners

The right influencers, the right audience, the right content and managing risk

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Media & entertainment

Using "Influencers" in marketing

The United Kingdom and German perspective

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Media & entertainment

Digital Services Act: considerations for influencer marketing

Will algorithmic transparency give brand owners greater comfort? We take a look

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Media & entertainment

ASA makes clear that #ad tag has to be viewable in social media feeds

ASA Ruling on Primark Stores Ltd

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Upcoming Tech Events

Clifford Chance International Festival of Fintech

With the theme of Building a thriving and sustainable fintech ecosystem for the future, our International Festival of Fintech consists of three days of fintech webinars featuring expert panel discussions and fireside chats with industry leaders and rising stars, each focused on the fast-changing world of financial technology and tackling related legal and regulatory issues. 

Introduced by Simon Crown and Paul Landless, co-heads of the firm's fintech practice, our internal team of fintech experts will be joined on the virtual stage by speakers from 22 fintech firms, financial institutions, corporates, policy makers and industry associations.

Check out the Full Programme

Register for the Event