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Clifford Chance
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Sponsorships and advertising<br />

Sponsorships and advertising

End-to-end IP support for marketing and advertising compliance.

Our advertising experts regularly advise on complex intellectual property and commercial issues in connection with advertising, sponsorships, promotions, endorsements and events. They advise across a broad range of industry sectors, including in heavily regulated fields.

We provide end-to-end support for marketing and advertising compliance, including campaign review, substantiation of advertising claims, handling complaints raised with regulators, and alignment with evolving consumer protection laws and digital market regulations. This is particularly critical in privacy-sensitive and regulated industries such as financial services, where reputational risk is high. Our team advises on global campaigns, ensuring they meet jurisdictional requirements and mitigate legal exposure.

Our experts also regularly advise on strategic partnerships and sponsorship arrangements. They understand the importance of brand protection, licensing, activation and enforcement in the context of sponsorships. Our team have a wealth of experience in negotiating high-value sponsorship agreements and have acted for sponsors and sponsored parties across different sectors.   

The Advertising Brief 

Produced by our team, The Advertising Brief is a quarterly update featuring key rulings from the UK’s Advertising Standards Authority (ASA), with concise case summaries and practical insights for brand owners.

• Issue Eight (November 2025)
• Issue Seven (June 2025)
• Issue Six (November 2024)
• Issue Five (Jan 2024)
• Issue Four (August 2023)
• Issue Three (Feb 2023)
• Issue Two (October 2022)
• Issue One (July 2022)

How can we help you?

Intellectual property expertise

We advise on intellectual property issues in connection with advertising, sponsorship, promotions, endorsements and events across a broad range of industry sectors (including in regulated fields). 

Sponsorship experience

Our experts have unrivalled expertise in negotiating and advising stakeholders on their endorsement and sponsorship arrangements and ancillary activities, including working on some of the most high-profile international sponsorship arrangements.

Advertising and working with regulators

We have deep understanding of the various advertising regulations, including those specific to individual sectors. We advise on compliance and clearance issues as well as mitigating non-compliance scenarios.

Recent client highlights

A major energy provider

Advised on advertising risk and regulatory strategy in response to a greenwashing claim over its ‘cleaner energy’ campaign.

SX Global

Supported advertising and sponsorship arrangements for its first Latin American WSX Championship in Buenos Aires.

A leading crypto trading platform

Provided ASA compliance advice and marketing revisions to mitigate misleading advertising risks.

Allwyn

Advised on sponsorship and brand licensing for its partnerships with McLaren Racing and Formula 1.

A global alcoholic beverages company

Guided advertising strategy across digital, in-store and cross-border campaigns, and negotiated sponsorship and influencer agreements.

SELA

Negotiated sponsorship rights for Newcastle FC, including trademark use on kit, stadium branding, and fan engagement areas.

IP Insights

Your global guide to Intellectual Property, our blog offers insights and updates from across jurisdictions - including features like The Advertising Brief, which covers key ASA rulings for brand owners.

 Find out more

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