Clifford Chance advises Viking Global Investors on majority stake investment in AI-powered retail tech platform Voyado

26 June 2025

Neil Barlow, Carla Ruggero (She/Her), Peter Guinnane, Emely Luna, Michelle Green, Philip Wagman, Gil Shauly, Brian Concklin, Santi Roca Arribas (He/Him), Moritz Petersen, Tim Heerschop, Ruben van Diepen, Helge Brück, Daryl Fairbairn (He/Him), Xanadu Halkias
New York

Clifford Chance advises Viking Global Investors on majority stake investment in AI-powered retail tech platform Voyado

Global law firm Clifford Chance has advised Viking Global Investors in its strategic acquisition of a majority stake in Voyado, a Stockholm-headquartered customer experience platform serving the retail sector, in a transaction valuing the company at approximately US$370 million.

This investment marks a significant step in Viking’s continued commitment to supporting high-growth technology companies. With Viking as the new majority stakeholder, Voyado is well-positioned to accelerate its product development and further enhance its ability to deliver measurable business value to retailers worldwide.

Voyado’s existing shareholders—Novax, Verdane, eEquity, and the H&M Group—will remain invested in the company alongside its founders, reinforcing a strong and collaborative shareholder base.

The transaction, led by private equity partners Neil Barlow and Carla Ruggero and associates Peter Guinnane, Emely Luna, Michelle Green and trainee solicitor Atiah Zohura, highlights the firm's strength in advising global investors on complex cross-border private equity deals in the technology and retail sectors.

The wider cross-border team included:

Tax – Partner Philip Wagman (New York) and associate Gil Shauly (New York)
Antitrust – Partner Brian Concklin (Washington, DC) and counsel Santiago Roca Arribas (Washington)
Corporate – Partners Moritz Petersen (Frankfurt), Tim Heerschop (Amsterdam), senior associate Ruben van Diepen (Amsterdam) and associate Helge Bruck (Frankfurt)
IP – Counsel Daryl Fairbairn (New York) and associate Xanadu Halkias (New York).