Welcome to the latest issue of The Advertising Brief in which we bring you the latest updates and rulings from the world of advertising.

Each quarter we bring you concise summaries of the most interesting cases from the UK’s Advertising Standards Authority (ASA) with our key takeaways and practical guidance. We also provide helpful updates on the key regulatory developments that brands, marketers and key stakeholders need to be aware of.

In this issue we consider some of the ASA's recent decisions in relation to gambling, product endorsements, Black Friday savings, in-game purchases, and more. From a regulatory perspective, we share some key developments from the ASA in relation to environmental claims and weapon-related advertising.

In issue:

1. The more you bet, the more you get: ASA scrutinises BoyleSports’ Bank Builder promotion
2. Playing to the wrong audience? ASA blows the whistle on gambling ads featuring Kane and Haaland
3. On target? ASA guidance for weapon-related advertising
4. ASA scrutinises Black Friday savings claims
5. The ASA levels up its guidance on in-game purchase disclosures
6. Not green enough? The ASA gets tough on "recycled" claims
7. Transparency in product endorsements: key lessons from recent ASA decisions
8. ASA sets outs full guidance on environmental claims
9. Handbrake turn for the worse: ASA snaps at Twix ad
10. A bitter brew