Welcome to the latest issue of The Advertising Brief in which we bring you the latest updates and rulings from the world of advertising.

Each quarter we bring you concise summaries of the most interesting cases from the UK’s Advertising Standards Authority (ASA) with our key takeaways and practical guidance. We also provide helpful updates on the key regulatory developments that brands, marketers and key stakeholders need to be aware of.

In this issue we look at a variety of different topics, including the ASA's latest decisions in relation to competitor advertising, medical devices, claim substantiation, and junk food claims. On the regulatory side, we share some important developments in relation to environmental claims in advertising, the European Commission's antitrust investigation into Google's AI use and more.

In issue:

1. La Roche Posay’s “No.1 UK Dermatologist Recommended” banner ad falls short on signposting despite strong evidence
2. A clean loss for Ariel in ASA ruling on their “The Big One” laundry pods
3. ASA clears the air on NovaFlow ads
4. Wheel of (mis)fortune: ASA cracks down on gaming promotions
5. Nike’s “sustainable materials” claim falls foul of ASA scrutiny
6. CAP and BCAP update guidance on environmental claims in advertising
7. Further ban on junk food on TV and online ads comes into force with published advertising guidance
8. European Commission opens investigation into Google’s use of web publishers’ and YouTube creators’ content for AI

Download The Advertising Brief to read more.