Clifford Chance

Clifford Chance advises Perceva on its exclusive negotiations with Fruit of the Loom for the acquisition of Vanity Fair Brands Europe

Leading international law firm Clifford Chance advised Perceva, the independent French investment firm, on its exclusive negotiations with Fruit of the Loom Inc., controlled by Berkshire Hataway, for the acquisition of Vanity Fair Brands Europe, its European activities of ladies’ lingerie business.

The project will now be presented in compliance with applicable laws to the employee representative bodies.

Vanity Fair Brands Europe designs and distributes the ladies' lingerie collections of four brands (Variance, Lou, Vanity Fair and BestForm) and a swimwear brand, Cherry Beach. Thanks to the complementarity of these strong and appealing brands, the group addresses reaches a very large feminine female audience. The group has a turnover of EUR 55 millions and employs 300 people in France and Spain.

Clifford Chance advised Perceva with a team comprising of Thierry Schoen (partner, M&A), Xavier Petet (lawyer, M&A), Christian Lacheze (of counsel, IP), Sybille Sculy-Logotheti (lawyer, IP) and Britta Hardeck (senior lawyer senior, Tax).