Clifford Chance

CLI article on the Google comparative shopping case: a critical take on the arguments

2 October 2017

On 27 June 2017, the European Commission adopted the Google Comparison Shopping Decision. Google's advisers, consultants and supporters have criticised the decision in public fora and the media, and one cannot escape the impression that Google is preparing the grounds for a major court battle.

While we wait for publication of the Decision, with the handicap of asymmetric information, and with full recognition that the authors’ views are undoubtedly coloured by our work on the side of complainants against Google, this article takes a critical look at what are appearing to emerge as Google’s key arguments against the Decision.

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