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Clifford Chance

Clifford Chance

Briefings

Country of origin claims and the obligations of businesses under the Australian Consumer Law

6 June 2014

The Australian Competition and Consumer Commission (ACCC) recently released its guide, 'Country of origin claims and the Australian Consumer Law' (ACL), which sets out to help businesses learn about relevant ACL provisions relating to country of origin claims and to understand how these provisions operate.

The release of the guide is timely given that the ACCC remains particularly active in pursuing credence claims regarding products that are false or misleading, with substantial penalties for claims that are found to be in contravention of the ACL.

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