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Clifford Chance

Clifford Chance


Changing digital advertising landscape - Overview of EU and UK competition cases and regulatory initiatives

11 May 2022

The digital advertising industry has experienced a flurry of regulatory activity, both in the European Union and the United Kingdom. Over the last few years, there have been increasing numbers of merger reviews, behavioural investigations, and market inquiries examining advertising technology and the role of data in online advertising. In addition, regulatory reforms affecting advertisers, advertising technology providers, and publishers are imminent.

The authors are Aniko Adam, senior associate, and Sophie Halls and Amy Ryan, associates, at Clifford Chance LLP.

This article was first published by Thomson Reuters, trading as Sweet & Maxwell, 5 Canada Square, Canary Wharf, London, E14 5AQ in the European Competition Law Review as "Changing digital advertising landscape-Overview of EU and UK competition cases and regulatory initiatives" in [E.C.L.R. 2022, 43(5) 209-218] and is reproduced by agreement with the publishers.

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