Robert Crothers specialises in advising UK-listed and international corporate clients on M&A, joint ventures and equity issues, particularly in the Consumer Goods sector.
Rob is an experienced M&A practitioner who is particularly well-regarded for his straightforward advice and ability to lead teams to deliver complex, high-value transactions. He also advises on general company law and regulatory compliance matters, as well as cross-border reorganisations.
- Mondelēz International (formerly Kraft Foods) on a wide variety of matters, including:
- the combination of Jacobs Douwe Egberts with Peet's Coffee & Tea, and the IPO of the combined business, JDE Peet's, on Euronext Amsterdam with a value on listing of €15.6 billion
- the sale of its Kraft-branded cheese business in Middle East and Africa to Arla Foods
- the disposal of its grocery business in Australia and New Zealand to Bega Cheese for A$460 million (including the Vegemite and Kraft Peanut Butter brands)
- the merger between Dr Pepper Snapple and Keurig Green Mountain to create Keurig Dr Pepper, a challenger in the beverage industry
- its joint venture with JAB Holding Company to acquire Keurig Green Mountain for US$13.9 billion
- the combination of its global coffee business with D.E Master Blenders 1753 to form Jacobs Douwe Egberts, the world’s leading pure play coffee company, with revenue in excess of €5 billion
- its £11.9 billion takeover of Cadbury plc and subsequent integration
- The Coca-Cola Company on its £3.9 billion carve out and acquisition of Costa from Whitbread plc
- Anheuser-Busch InBev on the US$2.2 billion disposal of its central European operations to funds advised by CVC Capital Partners
- Philip Morris International, Inc. on its global joint venture with Swedish Match, and various acquisitions across Europe, the Middle East and Africa
- Citigroup on the disposal of its interests in EMI Group: the recorded music business to Universal Music for £1.2 billion, and the music publishing business to a consortium including Sony Corporation of America and Mubadala Development for US$2.2 billion