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Clifford Chance

Vision and strategy

Who we are and how we work

Our vision is to be the global law firm of choice for the world's leading businesses of today and tomorrow.

Today our firm enjoys a position at the forefront of our profession.  We are proud of what we achieve every day, working in collaboration and partnership with our clients and wider stakeholders to secure their long-term, sustainable success.

But we are not complacent.

Our strategy recognises that the world we operate in is changing and that we too must be ready to change if we are to continue to lead and shape our sector:

  • Right markets – ensuring we have market-leading capabilities in the geographies that are most important to our clients today, and in those that are likely to be critical to their future growth
  • Right work for the right clients – ensuring we are the best placed firm to advise leading organisations internationally on their most complex, strategic and reputation critical opportunities and challenges, because these are the areas where the quality of our expertise and knowledge and the depth and breadth of our experience and platform will deliver the greatest impact and value
  • Innovation & Best Delivery  reshaping our services to make delivery ever quicker, simpler, more efficient and more robust; making the investments – including in people, processes and technology – that will help transform legal services globally and deliver a truly world class client service every time. Learn more about Innovation & Best Delivery at Clifford Chance
  • Best team - fostering an inclusive, ambitious and meritocratic environment; driving collaboration between lawyers and our business professionals, as 'one team'; working shoulder to shoulder with our clients; ensuring we recruit and develop the very best talent, who can enjoy the best careers.  All with the goal of delivering a differentiated client experience and excellent client outcomes.

The pursuit of the firm's vision and strategy is grounded in our most important commitment: to act as an ethical and responsible business.

“We consider it more important than ever to invest in the people, skills, systems and ways of working that will be fundamental to our future success in a rapidly changing market.” 

Matthew Layton, Global Managing Partner