FTC's Price Discrimination Playbook Uncorked: Key Takeaways from the Consent Order in FTC v. Southern Glazer's

9 October 2026

The Robinson-Patman Act is no longer a relic. On October 2, 2026, the Federal Trade Commission ("FTC") uncorked its first completed Robinson-Patman Act ("RPA") enforcement action in more than 20 years, settling its case against Southern Glazer's Wine and Spirits ("Southern Glazer's").  The terms of the deal are essential reading for any company that prices the same product differently for different customers.

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