Clifford Chance

Webinar starts: 1:00pm GMT
Webinar ends: 2:00pm GMT

Technological advances, including generative AI and algorithmic data, are transforming the fashion, luxury brand and retail sectors, providing improved efficiency, sustainability and speed to market.

Our international team will explore the legal issues associated with these innovations: from protecting IP and brand reputation, to leveraging technology for ESG milestones and prioritising consumer cybersecurity. We will also examine the regulatory landscape of data privacy protection and its impact on brands as they strive to achieve a balance between personalised customer experiences and privacy concerns.