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Clifford Chance

Clifford Chance


Big Data, Big Opportunities, Big Privacy

5 September 2016

Advertisers and marketers were early adopters of big data analytics and techniques and their uses are becoming critical in non-advertising fields such as artificial intelligence, fintech and biotech.

Clifford Chance is the legal sponsor of Deloitte Technology Fast 50 Australia and is proud to support Australia's growing technology companies.

The increasing use of big data techniques and data sets requires businesses to be diligent about how data is collected, used and stored throughout the entire information lifecycle.The Office of the Australian Information Commissioner has developed a draft Guide to Big Data and the Australian Privacy Principles to assist businesses meet their obligations under the Privacy Act 1988 (Cth). We discuss those guidelines in this briefing, to give businesses some assistance with building user trust both in their products and company.

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