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Clifford Chance

Clifford Chance


Online pricing representations and the dangers of inadequate disclosure in relation to 'Drip Pricing'

25 November 2015

Since announcing the practice of so called "Drip Pricing" as a priority enforcement area in 2014, the Australian Competition and Consumer Commission ("ACCC") has been particularly active in investigating and pursuing alleged drip pricing practices by online booking platforms. The ACCC considers that the practice is an important focus area for consumer protection as it is said to lead to consumers paying a higher price than what is advertised or having to spend more on a good or service than anticipated due to the incremental disclosure of additional costs and fees.

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